There have been varying stories this week as to how the marketing world will fare in 2009. And rightly so. We are all sitting tentatively on contracts and retainers whose marketing managers are being slow to sign off definitively. And if you’re not, you’re lucky!
So, what does 2009 hold? GP Bullhound has predicted digital growth in 2009, citing the growth of the ‘digital on the move’ handsets as a large contributing factor to the rise. And it’s hard to argue that things like Facebook on mobile and mobile Twitter hasn’t added significantly to the influence of digital media.
Indeed whilst spends within ‘traditional’ media are set to drop by 3.7%, digital spends are forecast to increase by 19.1%. So, with the proliferation of social media as a major area of increase for 2009, let’s hope those decisions are made in favour of our sort…
Tags: Pass It On Media, social media 2009, Social Media Business, traditional media decline
