There can be little doubt as to the headlines that have been dominating the headlines this week. The biggest change in the socio-political dynamics of our planet in the past century, and the most satisfying blog post i have ever read:
- Barack Obama
Commentators have been much-quoted as saying along the way that where the Clinton and McCain campaigns fell down was that they did not engage with the grass roots voters. Not only was McCain’s budget supported by a government-banking alliance bailout, but there was much criticism of the well-publicised ‘Palin clothes budget’.
However, Barack Obama did the ‘right’ thing from the out and canvassed the grass roots support, through voluntary donations (300m donors contributing $650m), leveraging social media and connecting with the online movement in such a way as to encourage the vote from those whom previously thought that their vote didn’t count.
These interesting stats courtesy of ReadWriteWeb show the correlation between engagement marketing within the Presidential campaign, and of course the final results:
And the results will change the world…
Tags: barack obama, Election results, fleur hicks-duarte, John McCain, Pass It On Media, presidential campaign, ReadWriteWeb, social media
