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Social Media is No Passing Fad
October 30th, 2008

It has often been commented upon that social media is not a flash-in-the-pan, and this week’s insightful article published by UTalkMarketing cites, confidently:

Social networking is only a small part of the Web 2.0 phenomenon, but it is certainly not a passing phase. Instead it seems set to grow and grow; therefore it is essential that businesses become comfortable integrating it into their normal practice.

Whilst the US Army Intelligence unit has been widely mocked this week (not least by the Mashable team) for it’s accusation that micro-blogging tools such as Twitter will provide another medium through which terrorist cells can be formed, the stats are lining up to show that social media is becoming one of the most profitable marketing resources.

Combining engagement, interaction and importantly meaningful targeting, and BuzzLogic have been at it again to show that

blogs are becoming trusted guides, steering users who are seeking very specific information to places of interest online

And Social Times would urge that the early adopters have been Technology (no surprise), media and Ents, Sports, Travel and Automotive.

And, looking at our client roster i would totally agree!  So, no passing fad and everything to grow in to.  Exciting times for social media…

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